Media Planner - Retail

Company: Meijer
Location: Grand Rapids
Posted on: February 2, 2025

Job Description:

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community! Meijer Rewards

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth Please review the job profile below and apply today! Meijer Media is seeking a skilled and innovative Media Planner to join our dynamic Retail Media Network team. The ideal candidate will be responsible for developing strategic integrated media plans that align with our retail clients' marketing objectives. You will play a key role in driving media strategy, optimizing campaign performance, and ensuring seamless execution across various channels. Our Ideal Candidate:
  Our ideal candidate will have 3-5 years of experience in media planning, media buying or media strategy within agency settings or retail media networks. We're looking for demonstrable experience in:

  • Developing multi-channel media strategies with a strong emphasis on retail media platforms and e-commerce.
  • Managing client relationships and campaign budgets.
  • Working with planning tools and ad platform interfaces to gather audience and/or media consumption data.
  • Collaborating with cross-functional teams including creative, analytics, sales/account management, operation. What You'll Be Doing:
    • Develop comprehensive media plans that integrate various channels including search, social, display, video, and traditional media, including budget allocation, media mix, and channel selection to achieve campaign goals.
    • Work closely with the audience team to ensure alignment between the media plan and audience strategy, leveraging audience insights to tailor media placements and messaging for maximum relevance and impact.
    • Collaborate with the analytics team to ensure media plans are rooted in robust data analysis, leveraging insights and performance metrics to inform and optimize strategic decisions.
    • Partner with the media activation/operations team to manage inventory, control media costs, monitor performance, and implement optimization strategies to maximize campaign effectiveness and efficiency.
    • Attend client meetings as needed to understand their business objectives, target audience, and key performance indicators (KPIs), and to share media strategy, best practices, and recommendations for achieving their goals.
    • Partner with the Sales Enablement Leads on training for the Sales team to equip them with in-depth media and strategy knowledge, enabling them to effectively communicate the value and intricacies of media plans to clients and prospects.
    • Conduct market research and competitive analysis to inform media strategies and identify growth opportunities.
    • Stay current with industry trends, emerging technologies, and best practices to ensure innovative and effective media solutions.What You'll Bring With You:
      • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
      • 3+ years of experience in media planning, preferably within a retail media network or agency setting.
      • Strong understanding of various media channels and their roles in an integrated media plan.
      • Proficiency in media planning tools and software
      • Experience using analytics and customer insights tools (e.g., Google Analytics, Adobe Analytics, PowerBI) to inform and optimize media strategies
      • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
      • Outstanding communication and presentation skills.
      • Ability to manage multiple projects and deadlines in a fast-paced environment.
      • Highly organized and self-motivated.by Jobble

Keywords: Meijer, Grand Rapids , Media Planner - Retail, Hospitality & Tourism , Grand Rapids, Michigan