Senior Lifecycle Marketing Specialist
Company: VirtualVocations
Location: South Bend
Posted on: October 29, 2024
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Job Description:
A company is looking for a Senior Lifecycle Marketing Specialist
to enhance digital marketing strategies for B2B audiences.
Key Responsibilities
Develop multi-channel lifecycle strategies for onboarding,
engagement, retention, and upsell initiatives
Create and analyze targeted email campaigns, monitoring performance
metrics and conducting A/B testing
Collaborate with cross-functional teams to ensure cohesive brand
messaging across all customer touchpoints
Required Qualifications
5+ years of experience in digital marketing or a related field
Strong knowledge of HubSpot and experience with CRM segmentation
strategies
Familiarity with HTML and CSS is an advantage
Experience in B2B advertising is a plus
Passion for email marketing and content creation with a data-driven
approach
Keywords: VirtualVocations, Grand Rapids , Senior Lifecycle Marketing Specialist, Advertising , South Bend, Michigan
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